Media Bulletin will have a big PROMO push in England

LONDON - NBC Universal-owned Sci-Fi Channel is to launch its largest marketing drive to date including TV, print, radio and PR to promote its autumn line-up of programmes with the tagline, 'There's a little bit of geek in all of us'.

Highlights of the autumn schedule include a new reality TV show 'Mad Mad House', 'Babylon 5' and a third series of US ratings hit 'The Dead Zone'.

The campaign begins on September 3 and includes TV, print and radio advertising as well as PR and guerrilla marketing, which aims to present a humorous yet down-to-earth look at the channel, using real people for the first time.