8.10.2004

USA Network Most Watched and Highest Rated in Cable for the Week


The three most watched programs on basic cable this week belonged to
USA, with The 4400, Monk and The Dead Zone, averaging just over
6.1 million viewers, 5.8 million viewers, and 4.6 million viewers,
respectively. Additionally, six weeks into the quarter, USA is pacing
to be the top rated and most watched basic cable network of the
3rd quarter.


The Dead Zone also had a robust week, earning a 3.7 in households,
with an average 4.6 million viewers. The Dead Zone is exhibiting
remarkable year-to-year growth currently outpacing last season's
performance by 25% in adults 25-54 and 24% in adults 18-49.


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