DEAD ZONE AND MONK HELP BRING ADVERTISING DOLLARS TO USA

On the Sci Fi side we put on Taken, which averaged a 4.1 over ten nights--that's not cume, it's average, which is amazing from a network that when we sold the [2002] upfront and sold Taken, was doing a .6," Lucas said. "At USA, we put on Dead Zone, which was the highest premiere in basic cable ever, and we put on Monk, which was the highest-rated drama in its first season, higher than [FX's] The Shield, and was then repurposed by ABC. So we fulfilled our promise, we put on quality programming. People took a gamble, they went with us, they had a good year and we had a great year. Now this upfront's here and we're selling what we put on the air last year and what we're putting more on the air of this year, which is quality, original programming."

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