YAHOO HELPS SELL GREAT TELEVISION
Yahoo.com is helping networks reach more viewers with their online advertising.

Since the start of the fall season, TV networks have been increasingly turning to online efforts to broadcast their message to young demos. Networks that have advertised their programming with Yahoo! include ABC, Comedy Central, HGTV, Fox (which recently touted the debut of the new "24" season in a co-branded promotion with Ford), UPN (which this season has touted the launches of "Haunted" and "Twilight Zone" and promoted "Buffy" for the November sweeps) and USA Network (which has promoted "Monk" and "Dead Zone").