MORE NEWS ON DEAD ZONE AND USA

It's a huge win in awareness," says Jeff Lucas, president of sales for Universal Television Networks. "It catapults us to a new level. It's unbelievable what an award can do. When we walk into an agency and start to talk about Monk and Dead Zone, the first thing they usually bring up is how much they love Tony Shalhoub and then they'll bring up the award. And if they don't mention it, we mention it before leaving the room."

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