HIT SHOWS MEAN BIG ADVERTISING DOLLARS
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You're going to see some deals come out that, as far as cable goes, are going to stand out from the pack," he said. "We're going to link the promotional side of ['Monk,' 'Dead Zone' and other USA and Sci-Fi shows] with the promotional side that Universal Pictures offers. We can reach into theaters; we can reach into [Universal] theme parks; we can reach into the checkout counter at certain stores and chains. We can do that while a lot of our competitors have to manufacture those assets. ... It's going to become the core asset for the advertiser."